Terrific Two

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For about five months, Lance Jensen and Gary Koepke would meet for sandwiches and strategy sessions at an outdoor cafe in downtown Boston. Jen sen, an evp at nearby Arnold, and Koepke, a freelancer at Heater Adver tising, debated the pros and cons of opening their own shop.

“We used to discuss starting a business together and whether or not we should take the risk,” says Koepke.

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