Terra Lycos Mulls Consolidation with O&M

Terra Lycos is mulling a consolidation of its advertising account with Ogilvy & Mather, a move that would strip Hill, Holliday, Connors, Cosmopulos of some $20-25 million in business, sources said.

Both Hill, Holliday and Terra Lycos said the Boston agency remains on board; a client representative denied that a consolidation or account move of any kind is in the works.

A consolidation with Ogilvy–said to be in the “consideration phase” but growing in likelihood–stems from a desire by the client to have one agency forge a single global identity for the Terra Lycos brand, sources said.