Tequila Names Pagden CEO, President

NEW YORK Omnicom Group’s TBWA Worldwide today said it has appointed Jeremy Pagden president and CEO of its Tequila Worldwide relationship marketing network.

Pagden, 46, is currently CEO of Omnicom’s The Integer Group in Golden, Colo., a post he will retain.

At Tequila, Pagden will be based in New York, reporting to Jean-Marie Dru, president and CEO of TBWA Worldwide. Rod Wright, currently serving as the interim president and CEO of Tequila, will continue as worldwide chairman.

“Jeremy is an enormously talented business leader and one of the most outstanding executives in the industry, with a very strong record of helping clients build their businesses. I am extremely happy that he has agreed to join us. There is a great deal he will bring to Tequila,” said Dru in a statement.

Major Tequila clients include Adidas, Canon, Masterfoods, Nissan and Sony PlayStation.

—Adweek staff report