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If you ever had the misfortune of receiving a greeting card depicting a farmer standing behind a lamb with a pained look on its face, the punch line inside reading “F*** Ewe!” fire off a fan letter to Amy Call, Tequila\ Los Angeles’ new director of CRM and integrated marketing.
“This is why I went into account management instead of copywriting,” said Call, recollecting her post-Old Dominion University days of spinning one-liners for what was called the “Rude & Crude” line at Recycled Paper Products in Chicago.
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