tennis test

Fallon McElligott’s first TV spots for the United States Tennis Association start innocently with the question, “Can anything beat the excitement of U.S. Open tennis?” But what unfolds is a theater of the absurd.
The spots show other sports, such as figure skating and basketball, being played on a
tennis court and the chaos that results: A figure skater lands on her backside and basketball players trip over the net. In another spot, a stunt motorcyclist completes a jump only to get blasted by a firehose.
The images comically demonstrate that other sports aren’t as exciting as tennis, especially when played on a tennis court.
The New York shop’s commercials are backed by print ads and bus wraps. Spending on the campaign, which broke last week, is estimated at $2 million.
–Andrew McMains