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National Campaign Due Next Week Touting Wimbledon on TNT
LOS ANGELES–The Ballpark, an up-and-coming Los Angeles agency, has created a campaign trumpeting the arrival of the world-famous Wimbledon Championships tennis tournament to basic cable.
The Santa Monica, Calif., agency was tapped by the TNT Network to launch a national print, outdoor and radio campaign in time for the event’s June 26 opening.
The marketing effort is valued at about $7 million.
“This is one of the greatest sports franchises in the world, and this is the first time it’s ever being broadcast on basic cable,” said agency account director Andrew Shevin.
The Ballpark, which has handled TNT campaigns in the past, was handed the assignment without a review.
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