Tennis Channel Holds First Drive-In Viewing Event as Sports Return to Fanless Stadiums

Pop-up at local theater kicked off the Credit One Bank Invitational in South Carolina

The live music and film industries have started using drive-in events to safely engage consumers during the Covid-19 pandemic beyond the virtual space. Live sports including tennis, which are returning to fanless stadiums, might be next to leverage the social distancing-friendly experiential marketing tool.