Tennessee Wanted Consistency but Elicited Mockery With Its New Logo

$46,000 for an icon 'I could've made on MS Paint by accident'

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Tennessee is set to unveil a new state logo, and some Tennesseans are volunteering that they're not too pleased with it.

It's a simple logo, "TN" on a red square over a blue bar, which will replace several others in an effort to unify the state's branding, Gov. Bill Haslam's office told WSMV, the NBC affiliate in Nashville.

The logo was developed by the Nashville agency GS&F at a cost of $46,000, the station reported. That price tag, coupled with the logo's simplicity, is prompting criticism.

Chris Butler, of TennesseeWatchdog.org,



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