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Trumpet breaks television spots this week that star the Hornet’s oft-injured mascot to promote Tenet Healthcare’s sponsorship of New Orleans’ NBA team.
In one spot by the New Orleans agency, Hugo the Hornet flutters around a family picnic until he sees a bug zapper and runs toward it. The spot then cuts to copy: “Tenet—the official healthcare provider of the New Orleans Hornets and their fans.” It closes with a frame of the Hornet, bandages around his head, being checked out by a doctor.
“Tenet has taken an aggressive position toward demonstrating the sponsorship,” said Trumpet creative director Robbie Vitrano.
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