TENA Wants to Liberate the Narrative Around Menopause and Middle Age

The brand's latest spot takes an unflinching look at an issue that's still taboo despite affecting half the population

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From rogue beard hairs and night sweats to hormonal rage, lube-fueled intimacy and bladder weakness; the menopause throws up a host of challenges for women. Though despite its impact on half the population it’s still a taboo topic. Enter, incontinence brand TENA, which has been rewriting the narrative through its marketing.

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