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David Grzelak has joined Ten United in Columbus, Ohio, as director of ethnography, leading its Behaviorial Insights Group. The new group will work with all the shop’s clients to gain a deeper understanding of their respective target customers. Grzelak was previously a marketing research manager at Hallmark in Kansas City, Mo., and also has worked for clients including DaimlerChrysler, Whirlpool and the U.S. Judo Foundation. He has a master’s degree in business anthropology from Wayne State University in Detroit.
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