Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Ten United uses humor to sell grocery chain Shop ‘n Save’s Saturday weekly sales, which typically start a day earlier than the competition.
Two television spots breaking this week from the Pittsburgh agency illustrate the advantages of Shop ‘n Save’s earlier Saturday start for customers. In one spot, shoppers corral carts into a starting gate like a horse race. But when the bell rings, only one gate opens, while the others are left standing. A voiceover spells out that Shop ‘n Save beats competitors with weekly Saturday sales.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in