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DALLAS Interpublic Group’s Temerlin McClain uses humor to sell home equity lines of credit in a $3 million campaign for Union Planters Bank.
“Fire Drill” opens with a group of firemen rushing into a suburban home. As they break down a glass door, two children are watching TV, completely oblivious to all the commotion. A hatchet then comes through a bathroom door as the mother calmly brushes her teeth. In the next scene, dad reads his morning paper at the kitchen table.
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