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Temerlin McClain is adding a global component to its advertising for Nortel Enterprise Networks with new 30- and 60-second television spots that use the same peg as previous ads.
In the two commercials, American, British, Czech and Italian actors add an international flavor. As unexpected providers of information, they deliver high-tech advice to savvy-looking business types.
The new spots, shot in Prague, Czechoslovakia, feature a businessman who gets informed opinions on Nortel’s integrated multimedia network from a multi-national group of street vendors.
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