Temerlin, Click Here, Modem Top Ad:Tech Awards

DALLAS Temerlin McClain and Click Here took home top honors at the seventh annual Ad:Tech Awards this week in New York.

Temerlin won the Best in Show and Best Viral Marketing Campaign prizes for Match.com’s “Margo.” The Irving, Texas-based Interpublic Group shop is the only agency to win at least two awards in the last three years at the competition.

In addition, Dallas-based Click Here, the interactive subsidiary of independent The Richards Group, won for Best Interactive Broadcast/Streaming Ad on behalf of Travelocity.

Temerlin McClain and Norwalk, Conn.-based Modem Media, which is IPG-backed, tied for most awards received by a single shop, each taking home two. Modem Media won for Best Branding Campaign and Best Use of Rich Media. Both awards were for Delta Air Lines “Hate lines” campaign.

The Ad:Tech Awards recognize achievement in the creation, execution and functionality of interactive advertising and marketing.