Television (Yes, Even Broadcast TV) Is Not Dead; It’s Evolving

Old advertising methods are still relevant and can now be expanded upon

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If you’re tuned in with the media industry, you’ve likely heard that we’re in the post-TV era. Many consumers are cord-cutting by canceling the video portion of their cable subscriptions in favor of streaming services.

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This story first appeared in the May 27, 2019, issue of Adweek magazine. Click here to subscribe.