Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Network numbers are not what they used to be, and not just due to audience erosion. With personal video recorders and product-placement deals complicating ratings, agencies are looking for a way to measure buys by spot rather than by program.
Nielsen Media Research has a solution, but both buyers and sellers are balking at the price.
Nielsen (owned by Adweek parent VNU) has approached several agencies and broadcast networks with an offer to unbundle its minute-by- minute ratings data—embedded in a software application called N Power—at a minimum 20 percent increase over its current rates.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in