Telerewards For Temerlin, Rapp

GTE Network Services in Irving, Texas, awarded its direct marketing account to Temerlin McClain and hired Rapp Collins Worldwide to oversee its newly created Customer Link loyalty program.
The assignments, confirmed by GTE last week, concluded a re-view launched earlier this year [Adweek, May 18]. Ogilvy & Mather, New York, lead agency for GTE Corp., previously handled the direct business through its Los Angeles and Dallas offices. McCann-Erickson Relationship Marketing, New York, was also considered in the review.
GTE Network Services, the unit that oversees the firm’s local phone service operations in 28 states, will spend $25-30 million on direct mail efforts through Irving-based Temerlin, sources said.
Temerlin president Dennis McClain could not be reached for comment at press time.