Telerewards For Temerlin, Rapp

GTE Network Services in Irving, Texas, awarded its direct marketing account to Temerlin McClain and hired Rapp Collins Worldwide to oversee its newly created Customer Link loyalty program.
The assignments, confirmed by GTE last week, concluded a re-view launched earlier this year [Adweek, May 18]. Ogilvy & Mather, New York, lead agency for GTE Corp.,

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