Teleflora Tells an Atypical Love Story for Valentine's Day

Third graders celebrate their teacher in an unscripted campaign

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These third graders like their teacher so much that they’re willing to skip their outdoor playtime to give her a surprise for Valentine’s Day. And just as they shower her with bouquets of colorful flowers, one student writes her a spontaneous poem comparing her to “a priceless pearl at the bottom of the ocean.”

For its new campaign pegged to the February holiday, Teleflora wanted to tell an unconventional love story, one that diverged from the typical red roses and romance theme. 

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