Telecommunication

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Competing telecom brands continued to collide like so many atoms via another wave of mergers and acquisitions, this time Sprint with Nextel and Cingular with AT&T Wireless. Both mergers began in 2004 and closed this year, triggering the inevitable reshuffling of agency assignments. In 2004, Cingular consolidated its creative duties at BBDO without a review.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in