Telecom Concludes Realignment

Hill, Holliday, Connors, Cosmopulous has been tapped to handle the expanded Northeast retail advertising account of Verizon Wireless.

The selection solves the last piece of a complicated puzzle, which saw the client consolidate its regional territories this month from seven to four [Adweek, June 11].

The New York office of the Interpublic Group agency—which already handles the client’s business for New England, the metro New York area and upstate New York—now adds the work for several mid-Atlantic markets previously held by Bozell in New York, a Hill, Holliday representative said.