Join Adweek for Outlook 2024, the predictive event marketers trust to navigate a year of economic shifts and cultural change. Register now to save 35%.
In a time of deep uncertainty, nostalgia has proven to be an extremely powerful force in entertainment and marketing. TeePublic, the largest online marketplace for subculture designs from independent creators, is leaning into the trend with a ’90s-themed “Rewind to Classic Designs” ad campaign.
A 41-second spot produced with video production company Makeout shows a man dressed in all white looking in a similarly bland closet when a sunglasses-sporting salesman on his TV asks, “Is your wardrobe a little boring?” The faux ad encourages him to pull out his phone and type in whatever he’s thinking of on teepublic.com.