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TeePublic, an online marketplace for independent creators focused on subculture designs, hasn’t engaged in much marketing since its founding in 2013. That changed this month with the launch of its first major ad campaign.
Created alongside video production company Makeout, the “Whatever You’re Into” campaign consists of three spots inspired by some of the most popular searches on the website. For instance, “Roommates” shows two men decorating their new space with decor themed around wizards, outer space, and gaming.
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