Teen’s Winning PSA En Route to Broadcast

DALLAS Brittany Browder, a 17-year-old student from Daphne, Ala., has won a contest sponsored by RadioShack that required entrants to develop a public service announcement telling teens and children how to avoid becoming victims of abduction and violence.

The contest, entitled “Take Your StreetSentz All the Way to Hollywood,” drew more than 700 entries from 40 states, according to the promoters.

After her entry was selected, Browder worked with a professional film crew to turn her script and storyboard into a 30-second PSA. The spot focuses on the importance of parents teaching their children about how to avoid danger. The PSA will be distributed to broadcasters nationwide beginning Tuesday.

“Brittany created a poignant, yet very powerful, message that will touch both parents and children,” said Laura Moore, senior vice president and chief communications officer of RadioShack Corporation. “By targeting high school students, the contest tapped into teenagers’ insight of how to best craft messages on personal safety that reach and impact children.”

The PSA competition is an extension of the StreetSentz program launched in 2003 by Fort Worth, Texas-based RadioShack and the National Center for Missing & Exploited Children.

“Nothing is more important than engaging teens to become more aware and empowered on child safety issues,” said Ernie Allen, NCMEC president and CEO.

Creative Film Management and Circle R Group, RadioShack’s in-house agency, produced Browder’s spot in a one-day shoot in Pacific Palisades, Calif. Browder was present for the shoot, the company said.

While on the set, Browder was visited by two of the contest’s judges, actor and co-creator of Project Greenlight Ben Affleck and producer Chris Moore. Other contest judges included actor and Project Greenlight co-creator Matt Damon, the company said.

Browder also receives a $5,000 cash prize; her instructor, Dr. Diane Garden, receives $2,000; and her school, Daphne High School, receives $1,000, the company said.