Teens rule!

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That’s the philosophy behind Bolt.com, a Web site that gives 15- to 20-year-olds a platform to express themselves. Bartle Bogle Hegarty extended the site’s sensibility to its first ad campaign, surrendering the shop’s cameras to teens and letting them record their feelings.

“We said to [the client], ‘You don’t actually need advertising,’ ” says Ty Montague, creative director of the New York outpost.

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