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Tobacco is like a disease. Diseases spread. So why not take the “Truth” logo, the visual icon of the American Legacy Foundation’s $150 million anti-smoking effort, and give it to teenagers in a way in which they can spread the message?
That’s the intent behind Crispin Porter + Bogusky’s new print ads, breaking this month in magazines like Mass Appeal, Snowboarder, Vibe and Teen People.
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