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Wicked Fashions is launching its first celebrity clothing line at JCPenney this Friday, in partnership with teenage pro-skateboarder and reality TV star Ryan Sheckler.
The new line, RS by Sheckler, will include t-shirts, jeans, hooded sweatshirts and other apparel for boys and young men ages 12-24. It will also be available at other retail stores nationwide.
The campaign, which was developed by Wicked Fashions’ marketing department and Sheckler’s management team, targets mostly young people “who want to be like Ryan,” said Janice Welles, director of marketing and advertising for Wicked Fashions.
Wicked Fashions, the owner of brands like SouthPole, tapped Sheckler for its celebrity line because his many young followers will significantly impact sales and because “he has a lot of potential,” Welles said.
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