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Most fashion companies want to aim their ads straight at the people who wear their clothes, which explains why, in consumer media venues like Times Square, for example, fashion ads are ubiquitous. But Teddi, a 45-year-old women’s sportswear manufacturer, is choosing a media path less taken.
For its inaugural ad campaign, Teddi is eschewing consumer media in favor of a business-to-business approach. The first component of the effort are various cover wraps on approximately 500 issues of the July issue of Forbes magazine sent to clothing retailers.
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