Technology Brands Take a Beating

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SAN FRANCISCO–A recent study conducted by marketing shops Liquid Agency and Neale-May & Partners found that 80 percent of respondents “strongly agree” that the economic downturn has hurt technology brands.

Alfredo Muccino, creative director at San Jose, Calif.-based Liquid Agency, said he was disappointed by the finding. “We believe in brands and believe that brands enable people to go through tough times,” Muccino said. “What this really meant to us is that technology companies haven’t quite got branding down yet–the concept of branding [for them] is a little younger than in other industries.”

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