Technology Brands Take a Beating

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SAN FRANCISCO–A recent study conducted by marketing shops Liquid Agency and Neale-May & Partners found that 80 percent of respondents “strongly agree” that the economic downturn has hurt technology brands.

Alfredo Muccino, creative director at San Jose, Calif.-based Liquid Agency, said he was disappointed by the finding. “We believe in brands and believe that brands enable people to go through tough times,” Muccino said.

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