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While Web firms show upbeat results, Time Warner unit lags
Cautious optimism was in the air last week, with several Internet-centric companies reporting positive fourth-quarter and full-year 2003 results. One major exception: America Online.
While digital marketing and technology companies, including aQuantive, DoubleClick and Digitas, are experiencing a resurgence, the Time Warner unit posted a 5 percent overall revenue decline last year, due in large part to a 40 percent drop in ad revenue. “We’re talking about turning around the Titanic here,” said Geoff Ramsey, CEO of research and analytics firm eMarketer.
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