Tech Moves Up for Back-to-School

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

SAN FRANCISCO The back-to-school shopping season is going to see some technology-related shifts in consumer habits, according to a study by Brand Keys.

Average spending for computers is expected to jump 10 percent compared to last year, while spending on clothes will only increase 2 percent, according to the poll.

Also, shoppers will use online retailers 40 percent more often than last year, while they will use bricks-and-mortar discount stores 7 percent less than they did in 2006, per the study by Brand Keys, a New York market research consultancy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in