Tech Companies Dominate the 10 Most Authentic Brands According to Consumers

And how 3 of those brands think about trust

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Consumers, we’re told, can smell bullshit a mile away, especially when it’s coming from a brand. That forces brands to strive for authenticity in everything they do, especially when it comes to their marketing.

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