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Mullen encourages Massachusetts-based technology companies to hire public school students as interns in a pro-bono campaign for Tech Boston.
The program, begunin 1998, advances high-tech career development in the Boston Public School system by teaching students about computers and placing them in internships.
Print ads, running in periodicals such as The Boston Globe, Business Week and Fortune, depict a subway line that splits into two branches. One branch’s stops are labeled “Loses interest in school” and “Takes job at supermarket,” while the other spur has names such as “Takes Webmaster course” and “Creates graphics fore-commerce.”
Billboards show computer monitor dialog boxes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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