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If you watch the most recent music video for Spanish-language artist Giovanny Ayala, the Tecate product placement is hard to miss. Open beer cans sit on tables in the foreground of scenes, while striking outdoor ads grace the cityscape backdrops. But none of that was there just hours before the video was set to release.
The brand integration is the work of Mirriad, a company that uses AI computer vision to weave products and background ads seamlessly into TV shows, movies and other video content.
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