Media and tech leaders from the New York Times, NBCUniversal and more will discuss digital advertising trends at NexTech, Dec. 6–7, in NYC. Register now to save 40%.
If you watch the most recent music video for Spanish-language artist Giovanny Ayala, the Tecate product placement is hard to miss. Open beer cans sit on tables in the foreground of scenes, while striking outdoor ads grace the cityscape backdrops. But none of that was there just hours before the video was set to release.