Tecate Light Kicks Off 'Want More' Hispanic Effort

Tecate Light launched its second dual-language advertising campaign under the tagline “Para los que quieren más”  (“For those who want more”). The two separate Spanish- and English-language executions are targeting Mexicans and Mexican Americans living in Arizona. California, Colorado, Illinois, New Mexico, Nevada, Oklahoma and Texas. Both campaigns debuted in the first week of May, coinciding with Cinco de Mayo.