Tecate Gets Real in 2003

CHICAGO Tecate says if you are not authentic, you don’t belong in its new campaign promoting the Mexican beer.

Three TV spots airing on major Spanish-language television networks introduce a new tagline, “You can tell what’s authentic,” created by Leo Burnett Hispanic agency Lapiz in Chicago.

The first spot breaks this month and shows a magician changing women into various makings for a good shot of Tecate, such as a Tecate can and a container of salt.

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