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For students, getting moving in the ad business can be as straightforward–or as frustrating–as learning to ride a bicycle. Make that an electric bicycle.
For the 42 hopefuls in this semester’s Institute of Advanced Advertising Studies program at Loyola Marymount University in Los Angeles, the task was clear: design a simulated ad campaign for American Honda Motor Co.’s introductory electric bicycle.
The results will be presented this Tuesday and Wednesday at the university, and a winner chosen.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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