Team One Reviews Boost Buying

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Team One has launched a review for new telecom client Boost Mobile’s media buying business.

The El Segundo, Calif., shop, which handles creative and media planning for Boost, last week sent requests for infor mation to the Los Angeles offices of inde pendent Hori zon Media, Interpublic Group’s Initiative Media and Aegis Group’s Car at. Horizon handled the media buys for Boost’s launch in California and Nev ada this week [Adweek, Sept. 9].

Team One’s Publicis Groupe sister Zenith Media in New York handles buying for the agency, but has a conflict with Boost because it is the media agency for Verizon.



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