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With a client list previously dominated by Lexus, Team One is moving into a new category with its recent win of Procter & Gamble’s $3-5 million Millstone Coffee account: the consumer packaged good.
The brand is currently the Publicis Groupe-owned shop’s only such account in its history. With the win, the El Segundo, Calif., agency reached critical mass with businesses unrelated to its mainstay, Lexus, according to shop CEO Brian Sheehan. To help, the shop has added creative directors Grant Holland and Ralph Watson to oversee creative on Millstone and the $10-15 million Ritz-Carlton business, as well as assist in other areas.
“What got my attention was their wealth of varied thinking,” said executive creative director Christopher Graves.
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