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LOS ANGELES Lexus has started marketing its first gas-electric SUV, the RX 400h, nearly a year before its expected arrival, said Mike Wells, vice president of marketing.
Wells said the effort would build momentum for the vehicle as well as brand the company’s commitment to the new technology. A print campaign by Team One using only type and the new logo, the Lexus badge with a raised “h,” breaks this week in double-page spreads in The Wall Street Journal and USA Today.
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