Team One Continues Rapping for Boost

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LOS ANGELES Building on previous ads that included the tunes of rap artist Fabolous, Boost Mobile today breaks new TV work that features not only the rapper’s music, but also the artist himself.

Two 30-second TV spots from Boost agency Team One in El Segundo, Calif., continue to showcase senior citizens who engage in youthful activities and speech. Both spots use humor to demonstrate Boost 2Way, the company’s walkie-talkie feature.

One execution has an elderly African American woman who has lost her friend after the Fabolous show.



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