Overall Billings Growth: Up 7% to $197 million B.
Clients Lost: None A+.
New Clients: $20 million from Gemstar, Beechraft’s Starship, AST, others B-.
Growth From Current Clients: Basically flat C+.
Creativity: Neither reel nor print had the same pizzazz this year B-.
Management Savvy: Prez John Hirschboeck and his team are making a good college try to diversify the agency, but the wins are largely trade accounts without much sparkle B+.
Teacher’s Comments: When Lexus intros pick up again, so too should the shop’s creative product.
Overall Grade: B.
Copyright Adweek L.P. (1993)