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For Ford’s new 2011 Explorer pitch, “Go. Do.,” Team Detroit reached beyond Motown to the West Coast for help in creative execution.
This is Ford’s biggest push behind Explorer in recent years. Breaking from the traditionally clubby ranks of the automotive business, Team Detroit has increasingly used industry outsiders to augment the creative process.
There are three 30-second spots, which were produced by Portland, Ore., independent Mutt Industries and shot by surf-movie director Chris Malloy, who created last year’s film, 180 Degrees South.
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