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NEW YORK What began as a brand assessment and gave rise to a Web video project has turned into another lead agency relationship for Team Detroit, the WPP Group shop whose core business is Ford.
The new client is Warrior Sports, a Warren, Mich.-based subsidiary of New Balance that sells sticks, pads and apparel for lacrosse, ice hockey, field hockey and soccer.
Launched in 1993 as a lacrosse gear maker, Warrior has since branched out into other sports and was acquired by New Balance in 2004.
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