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Gaudy images of lawn furniture and other “fake” items (plastic flamingos and ceramic Dalmatians) abound in a new trade campaign promoting Tetley tea as a natural alternative to powdered iced-tea brands.

The ads, created by Re:think Group of Stamford, Conn., break this week in trade publications targeting the hospitality industry.

“Tetley’s competitors say they brew real tea, but the truth is, they brew tea extracts filled with artificial gunk,” said Keith Goldberg, president of the nine-person shop.

The first ad reads, “Some people like fake stuff.”

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