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Client Warns That Its Rivals Offer the Wrong Kind of Adventures
LOS ANGELES–A print campaign from TDA Advertising & Design positions new client Bikestore.com as the only site cycling buffs can visit without ending up with extraneous referrals to unrelated sites.
The ads, which break this month in cycling and outdoor sports enthusiast publications, are the first from the Boulder, Colo., shop since it won the estimated $2 million account in March.
One ad shows a woman in a cycling helmet cautiously eyeing a man wearing a Star Trek outfit–complete with pointed ears–who is holding a glass of wine in one hand and offering a Vulcan salute with the other.
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