TDA, Cannondale Go Another Lap

Print Effort Centers on Italian Cycling Lore
LOS ANGELES–Bicycle manufacturer Cannondale gets a $1 million print campaign rolling next month in U.S. and foreign consumer and trade publications.
Created by longtime shop TDA Advertising & Design, Longmont, Colo., the black-and-white slicks aim to capture the tradition and lore of Italian cycling, according to Jonathan Shoenberg, creative director. “We wanted to celebrate Italian cycling and incorporate Cannondale in that,” he said.
With art direction by Thomas Dooley and photography by Brooks Freehill, the ads were shot in Milan, with assistance from the client’s Cannondale Europe subsidiary.