TD Ameritrade Narrows Creative Search

Incumbent Ogilvy no longer in the mix

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In 14 years of working on TD Ameritrade, Ogilvy & Mather has survived a series of marketing chief changes. Not the latest one, however.

Ogilvy has been cut from the online investment site’s ongoing creative review and the contest is now between Mullen and Goodby, Silverstein & Partners. A TD Ameritrade representative acknowledged that the process is in its final phrase, but declined to discuss specifics.

TD Ameritrade is among the bigger players in online trading, at least in terms of media spending.



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