TCBY Seeks 'New Vision'

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

A TCBY executive said a desire to “reinvigorate the brand with a new vision and new way of looking at the business” led to last week’s dismissal of Little Rock, Ark., agency Stone Ward and a review for the estimated $10 million account. (Stone Ward initially defended the business.) The Salt Lake City-based client has asked LevyTenny in New York to present creative and strategic ideas to its franchise association on Friday.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in